Expected outcomes
- Unified customer view
- Behavior-based audiences
- Multichannel recovery journeys
Manage repeat-purchase opportunities through unified profiles, segments and multi-step communication journeys.
Unify customer and behavior data within tenant scope.
Define audiences with segments/RFM.
Configure journey triggers and waits.
Execute through the appropriate consented channel.
Track repeat purchase, recovery and customer value signals.
Consent and suppression controls are a separate communication safety layer; journey targeting cannot override them.