Expected outcomes
- Unified customer view
- Behavior-based audiences
- Multichannel recovery journeys
All solutions
Customer Retention
Turn one-time purchases into a measurable customer relationship.
Manage repeat-purchase opportunities through unified profiles, segments and multi-step communication journeys.
CRM / customer experience teamE-commerce manager
Common problems
- Customer behavior is fragmented across channels.
- Repeat purchase and recovery goals cannot be run from one segmentation logic.
- Communication journeys can drift from consent and delivery state.
Example workflow
How the products work together
Unify customer and behavior data within tenant scope.
Define audiences with segments/RFM.
Configure journey triggers and waits.
Execute through the appropriate consented channel.
Track repeat purchase, recovery and customer value signals.
Products used in this solution
Customer IntelligenceUnify behavior, orders, segments and RFM in one customer context.Generally availableJourney AutomationMulti-step automated flows that react to customer behavior and time.BetaOmnichannel EngagementDeliver campaigns and transactional messages to the right channel from one hub.Beta
KPIs to monitor
- Repeat purchase rate
- Recovered customers
- Revenue by segment
- Channel delivery and engagement rates
Connections
Verified integration options
REST API
Transfer product, customer, order and behavior data through tenant-scoped API endpoints.
Integration details →JavaScript SDK
Connect web behavior events to SmarterMoment data flows within the customer account scope.
Integration details →Webhooks
Connect supported events through HTTP callbacks. Beta scope is verified before setup.
Integration details →FAQ
Questions for this solution
Is consent separate from journey logic?
Consent and suppression controls are a separate communication safety layer; journey targeting cannot override them.